What is an infographic? Though the appeal of the infographic has risen considerably in the past couple of years, we still frequently get concerns about the different terms utilized to explain this field of style. Information visualization, info design, visual content, and infographics are just a few of these terms, and the confusion is reasonable. Many of the labels thrown around are not just overlapping but also available to specific interpretation.
As a firm with a decade in the infographics video game (and a book to boot), we’re here to debunk the term for you and offer you the understanding– and language– to help you explore this interesting medium.
What Is an Infographic?
Well, let’s begin with the word itself. “Infographic” is a portmanteau of the words “info” and “graphic.” In essence, an infographic is a form of visual communication meant to record attention and enhance understanding. In this age, “infographic” has actually become the broadest descriptor of a particular kind of visual interaction that includes graphics revealing information, copy, or both. You’ve probably stumbled upon infographics in publications, online, or on the wall at your physician’s workplace.
The word “infographic” has actually experienced a meteoric rise in popularity over the last years, largely due to making use of this medium for both top quality and editorial material online. But as the buzz surrounding this word has grown, so have the arguments about the genuine answer to the question, “What is an infographic?” There are numerous schools of thought, but we believe the term needs to stay open and inclusive as the medium progresses.
What Kinds of Infographics Are There?
While there are several discussions of infographics, there are three general classifications that infographics can fall under:
- Information visualization
- Information style
- Editorial infographics
Each serves its own function and can be an effective storytelling tool– when used properly. Let’s check out the difference in between them.
1) Data Visualization Infographics
Data visualization is, merely, a visual representation of data. We consider it an artistic science, as it utilizes design visual appeals to increase information comprehension, synthesis, and ultimately recall. Whether you’re taking a look at meta patterns or single data points, data visualization equates that information into a visual language you can easily and immediately understand.
In the age of big data, this is particularly crucial. We require to both make sense of numbers and be able to easily share the story they inform.
2) Details Style Infographics
Information style is a subset of graphic style that focuses on the display screen of details effectively and effectively. It’s a broad category, including many functional design disciplines.
It varies from data visualization due to the fact that it is not made from specific information points but rather ideas or other information, such as procedure, anatomy, chronology, or hierarchy.
3) Editorial Infographics
Although major publications have actually been including infographics for decades, there is a shift in the style and kind of visual content they are producing. This trend has actually also been stimulated by the rise of social. Infographics have ended up being highly shareable content, so publications are welcoming the medium to better engage readers.
Formerly, editorial infographics were limited to easy bars, lines, and pie charts, utilizing illustration exclusively in more complex includes to map a location or show the anatomy of a things.